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Legal Services Marketplace

Problem

A startup company saw an opportunity for an online legal services marketplace capable of matching reputable legal services to prospective customers. The client, an attorney himself, was in search of a better way to connect practicing attorneys to individuals seeking legal services, as well as helping attorneys leverage niche experience, content and social media.

    The application needed to:
  • Allow attorneys to set up profiles based on specific areas of expertise and optimize their online presence
  • Track page views, leads and potential RFPs
  • Interact with social media (LinkedIn, Twitter, blogs)
  • Allow individuals the ability to submit RFPs to find a lawyer that matches their needs

Solution

SEP built a comprehensive web application that allows individuals in search of legal services to dynamically interact with lawyers while limiting the complications of transactions and credential tracking. It also allows lawyers the ability to reach potential clients through a secure online presence.

    Advantages:
  • Matches individuals, businesses and legal departments to the right lawyer, with the right expertise, with the right budget
  • Provides complete workflow to review and manage leads (including storage of past RFPs)
  • PCI Compliance for Merchant service integration

Result

SEP created an application that connects attorneys and clients through a marketplace of qualified professionals that best match client’s needs. The platform combines management of RFPs, merchant tools, and social media into one legal marketing solution.

    Highlights:
  • Streamlined RFP process for a more efficient way to hire legal professionals
  • Directory of lawyers, services, and bar registration for individuals in search of legal services
  • Social media integration for attorneys to manage online presence (blog posts, LinkedIn, etc.)
  • Customizable profiles allowing lawyers showcase niche areas of expertise and credentials
  • Customized user interface with focus on user experience
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