Build Better Backlogs Using Behavioral Design

Decisions we make every day are driven by cognitive biases designed to save time and energy. These mental shortcuts serve us well. Marketers have used this knowledge to build successful marketing strategies for many years. Armed with the same knowledge, is it possible for us to build more engaging products? In this video we’ll look at using behavioral design to build an engagement loop.

 

 

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Chris Shinkle

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