Blog-NNW

  • So a UX Architect and a Software Engineer Had a Baby
    October 20, 2017
    On St. Patrick’s day this year, life forever changed for me and my husband, Aaron. A baby arrived in the world after months of planning. But nothing could have prepared...
  • From Jokes to Critiques: Feedback the Way You Want It
    September 11, 2015
    Unintentional Metaphors So I had this ah-ha moment yesterday while sitting on my couch with my fiancé. He was reading to me what I think was a ridiculous thread of Reddit...
  • Join us at Midwest UX 2014
    September 30, 2014
    “Are you feeling crazy?” That’s the moment I remember when working with Lydia Whitehead after we got our Master degrees in the School of Informatics and Computing at IUPUI. We...
  • Importance of User Research
    March 17, 2014
    Unfortunately, the word research has gotten a bad rep over the years. Someone hears research and suddenly they think high dollars and waste of resources. Most people think of it...
  • Beware of Assumptions
    August 25, 2013
    We’ve all created a persona. We spend time empathizing with this future user of our product to ensure we see the product and experience through their eyes. We think through...