Design Articles

We’re curious people by nature. And we love to teach others what we’ve learned. So explore our blog to gain fresh insights from our expertise in areas ranging from culture to AI.

SEP Selected as a Nominee for TechPoint’s Innovation Mira Award

TechPoint has announced the nominees for its 25th annual Mira Awards, highlighting the most innovative companies, universities, and organizations in Indiana’s tech sector. The awards celebrate achievements across various categories, including the Innovation Partner of the Year. Nominees in this…

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The Design Eye — Tool of the Designer Trade

One of the innate talents of a good designer in any design industry is having a good eye for design. But what does it mean to have a good eye for design? It’s one of those things that is hard to put into words. It’s part instinct that has been developed based on years of […]

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Beware of Assumptions

We’ve all created a persona. We spend time empathizing with this future user of our product to ensure we see the product and experience through their eyes. We think through and focus on their skill sets, goals, opinions, biases, and limitations. We think though all the things a user might not even be aware they […]

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Lessons Learned in Automated UI Testing

Automated UI testing can be tricky and is very easy to do wrong. At SEP we’ve done several projects using TestComplete; it is a nice tool, but the early days were painful. We made every mistake in the book, and learned our lessons the hard way. These days, our TestComplete testing efforts are pretty slick. […]

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Rocket Surgery really is easy

I just finished reading Rocket Surgery Made Easy by Steve Krug (perhaps you know him from his other book Don’t Make Me Think). Here’s what I thought. What’s the point? Learn how to do usability testing yourself to gain most of the benefits of hiring someone to do it, and losing most of the negatives […]

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Usability, and more…

Last week, we had 3 days of training. Jeff Patton came in to talk to us about usability, and how to work with our clients to make sure we produce something they actually need. He introduced ideas and concepts that weren’t entirely new…he simply put the ideas and concepts together in a process that makes […]

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